Marketing goes 1 towards 100M

In a bold yet calculated move, the Marketing group will be gunning for no less than P100 million in Initial Cash Brought-In (ICBI) next year. This was announced during the recently concluded 2008 Sales Planning at Sugarland Hotel, Bacolod City last October 22-25, 2008.

The minimum goal of 100 million in ICBI for 2009 came from upper management. Weeks before the 2008 Planning, the Regional Heads were directed to meet with their business associates so as to draft an action plan in meeting the 2009 General Directions particularly the general sales goal of 100 million. These action plans were then presented to President Caesar T. Michelena and to Vice-president Majid Rahmani Pirbasti (for Metro Manila and Luzon Operations only) during the actual planning sessions.

After check-in at hotel, the 2008 Sales Planning participants went to Somerset Memorial Park for an ocular inspection of what is projected to be an income-generating project for Cocoplans next year. The participants then proceeded to a local favorite, Imay’s Bar and Restaurant, to have lunch and have a special meeting with the local officers of UCPB, Cocolife and UCPB Gen. President Michelena introduced to the said officers our plans of having joint ventures with some memorial parks and setting up telemarketing operations in Bacolod City.

“I wanted a meeting with the local officers of UCPB, Cocolife and UCPB Gen so that I will be able to introduce and explain to them our plans in Bacolod City next year particularly the telemarketing operations. Coordination is always the key in these projects. I believe that it is the best time to meet them while our Cocoplans marketing officers are in full force here in Bacolod.” President said.

The participants then went back to Sugarland Hotel for the start of the planning sessions. President started it by presenting Cocoplans’s operational status, 2009 General Directions and 2009 Economic Outlook. Vice-president Rahmani also presented Metro Manila and Luzon Operations’ operational status.

The report format for the Regional Heads was the same as last year. The Regional Heads were first requested to present their three-quarter performance for 2008 versus their submitted 2008 sales projection. After which, they were then asked to present an action plan for the last quarter of the year. On Day three, they presented their Key Result Areas for 2009.

Several Regional Heads took a day tour in notable landmark spots at Bacolod City tour-guided by Palmhaven Park – Bacolod Operations and Sales Head, Mr. Cesar S. Pore.

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